Writing, Editing, & Content Creation

Using data-driven methods to develop loyal and loving client bases for data-driven businesses.

A picture of Lindsay Pinchot, copywriter and editor.

Welcome! I’m Lindsay Pinchot.

I’m a copywriter and editor who develops both creative and technical content that drives growth, explains complex topics, and creates a loyal client base. Specializing in SEO and analytics, I deliver impactful, persuasive pieces that engage and convert so you can focus on what’s important — running your business and serving your clients. You have the vision; let’s make it a reality!

My clients are data-driven, and my methods are, too.

Data-driven businesses use data - about performance, sales, market trends, and more - to make strategic decisions, retain customers, and secure new ones.  

In my definition of “data-driven,” I also include businesses where data, research, or science are the backbone of your brand. It’s why you do what you do – whether that’s the services you offer, the products you sell, or the information you put out to the world; data is at the core, and being able to communicate that science or data is critical to effectively growing your business.  

The clients I work with fit both definitions, even if they don’t initially realize it!

With a degree in English and over a decade of experience in data and analytics, specializing in visual storytelling, I know how to use, interpret, and communicate data.

When you work with me, we’ll gain insight from any data you’re tracking, use tools like Google Analytics, and do extensive and ongoing SEO keyword research to create content that engages your target market and achieves measurable results. I will also break down the technology, data, or science behind your work so that it’s easy to understand and drives real action.

From the tech industry to healthcare and fitness, I’ve worked with a myriad of happy clients who use data to drive their business and support their message.

When you hire me, expect:

  • Well-researched, high-quality content that drives measurable results.

  • Search Engine Optimization (SEO) to elevate your business above the competition and reach the best audiences.

  • Authentic, original pieces that develop your brand’s voice and showcase your expertise.

  • Clear, concise writing that explains any subject (even the highly technical) and engages your target audience.

  • Integrity. In a world of sub-par content, fear-based marketing, and pseudo-science, I create work that builds trust and demonstrates care for your business and consumers.

  • Editing with a concentration on clarity, conciseness, and correctness to enhance your voice and drive home your message.

Testimonials

Services

Individual services are available, or we can create a custom package to meet your needs.

  • Let me create top-performing, SEO-optimized blog articles for your business that establish your expertise and sell your services or products.

    Starting at $200/article

    Recurring service packages are available. Option to add social media content promoting blog posts for an additional fee.

  • If your website needs a tune-up or even a complete facelift, I can help. This service includes:

    • An SEO audit using several industry-leading tools to identify areas of improvement.

    • Edits to current copy, content, and design to optimize SEO, prioritize user experience, and drive engagement —based on the audit results and your business goals.

    • Updates to align with the latest Web Content Accessibility Guidelines (WCAG)

    Services start at $500

  • Let me create oh-so-clickable content to grow and re-engage your client base. I’ll develop targeted, high-quality content for your audience, delivered straight to their inboxes. We’ll use metrics from A/B testing to ensure your message hits just right.

    Starting at $100/piece

    Recurring service packages are available.

  • With attention to detail and an innate ability to communicate highly technical concepts, I can create or edit any technical content your business requires. Including:

    • Solution Briefs

    • Manuals & User Trainings

    • Whitepapers & eBooks

    • Case Studies

    • Additional Technical Documentation

    I’ve written it all, and I’ll happily write whatever your business needs.

    Starting at $500/project or $55/hour

  • I proofread and edit anything from short articles and newsletters to lengthy whitepapers and eBooks. I edit to ensure clarity, proper structure, and a consistent voice that jives with your brand—all things search engines and potential clients LOVE.

    Starting at $35/hour

or email lindsay@pinchotcreative.com